"Put more simply," the interview read, "Peretti said he envisions artificial intelligence being used to enhance the work of his employees, not replace them." If that incredibly hackneyed writing doesn't sound quite up to the standard of BuzzFeed's award-winning staff, there might be a reason for that.īack when he was announcing the use of AI at BuzzFeed, Peretti told CNN it would be "more personalized, more creative, more dynamic - where really talented people who work at our company are able to use AI together and entertain and personalize more than you could ever do without AI." On review, almost everything the bot has published contains at least one line about a "hidden gem."Īmelia Island, Florida is a "hidden gem of beaches," Carmel-By-The-Sea, California is a "hidden gem of California's coast," West Virginia is a "hidden gem of a state," Saugerties, New York is a "hidden gem where small town charm meets big city cool," Stanley, Idaho is a "hidden gem nestled right in the heart of the Sawtooth Mountains," Brewster, Massachusetts is "Cape Cod's hidden gem," Calistoga, California is a "hidden gem," June Lake, California is a "hidden gem," Mammoth Mountain, California is a "hidden gem," Providence, Rhode Island is a "hidden gem," Charleston, South Carolina is a "hidden gem," Connecticut is a "hidden gem," Aruba is a "hidden gem" and "truly a gem," Prague is a "hidden gem," the Cook Islands are a "hidden gem," Saint Maarten is a "hidden gem," South Dakota is both a "glorious gem of a state" and a "criminally underrated travel gem," Cape May, New Jersey is a "gem worth visiting," Arizona is a "desert gem," Ecuador is an "absolute gem," Bruges, Belgium is a "secret gem," and a "Belgium gem," Montreal, Canada is a "travel gem," and Alberta, Canada is a "Canadian gem." Sevilla, Spain is just a "gem."
It doesn't seem like that commitment to quality has held up, though.
#36 HIDDEN GEMS ON NETFLIX BUZZFEED SERIES#
Indeed, the first AI content BuzzFeed published - a series of quizzes that turned user input into customized responses - were an interesting experiment, avoiding many of the missteps that other publishers have made with the tech. "Even if there are a lot of bad actors who try to use AI to make content farms, it won't win in the long run," he added. "I think the content farm model of AI will feel very depressing and dystopian." "One path is the obvious path that a lot of people will do - but it's a depressing path - using the technology for cost savings and spamming out a bunch of SEO articles that are lower quality than what a journalist could do, but a tenth of the cost." "I think that there are two paths for AI in digital media," Peretti told CNN. Earlier this year, when BuzzFeed announced plans to start publishing AI-assisted content, its CEO Jonah Peretti promised the tech would be held to a high standard.
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